Taylor Swift made a stylish entrance at Super Bowl LIX in New Orleans, wearing an oversized white blazer paired with a white t-shirt and her signature knee-high white boots. She accessorized with a small red bag, adding a pop of color that nods to the Kansas City Chiefs. Notably, she sported a T necklace reminiscent of one she wore at the 2025 Grammy Awards. Swift opted for a simple beauty look, showcasing her wavy hair and soft makeup, choosing a muted lip color instead of her usual bold red.

The pop star has become a prominent figure in the sports world, drawing attention from both fans and non-sports lovers alike. Over the past two years, her presence has significantly impacted the NFL, attracting a new fanbase eager to catch glimpses of her during games. Thanks to Swift, the NFL saw its highest regular-season female viewership since 2000, including a 53% spike among teenage girls, a 24% increase among women aged 18-24, and a 34% rise among women aged 35 and older.